al ShoppingAs one segment of the populace lines up for days to shop at IKEA Brooklyn, others bemoan the loss of local shopping. But some people are doing something about it...this story from worldchanging
[Photo credit Megan Prusynski.]
Hundreds of hipsters, creatives and neighborhood folk lined up one recent spring Saturday afternoon outside K&D Market in San Francisco's Mission district where 16th meets Guerrero. They were there to test an idea: Could a swarm of targeted spending prod one local business into making concrete steps towards going green? Could activists work cooperatively with business to encourage intelligent upgrades, such as the switch to an Energy Star cooler, or the use of a skylight to reduce electricity dependence?
It's an idea called Carrotmob, and it's the brainchild of Brent Schulkin. Schulkin, whose day job involves running high-tech "corporate play" events, wanted to find a way to leverage the might of business to address the climate crisis. His idea was simple: Let a business know which proactive green steps to take, then reward their progressive actions with business--and lots of it.